The number of people who use social media grows every day. In this article, we will see the overview of social media in Indonesia this year. Indonesia which has the third most people in the world, is also going through this. There are 167 million people who use social media every day. This has made social media marketing a strong ecosystem that has opened up a lot of possibilities in this country.
Indonesia has been working on becoming more digital since the pandemic in 2020. Because of this, social media has become “social commerce”. Social media sites like Instagram and TikTok have changed from just being ways to talk to each other to also being ways to sell things online. Now, finding things to buy is the fourth most common reason why Indonesians use social media.
Sources: OOSGA (2023)
Influencers play a big role in social media for brands and companies. Indonesian users typically follow influencers in their top 5 positions. This opportunity allows brands and companies to collaborate with influencers and use social media.
Sources: OOSGA (2023)
Let’s look at an overview of Indonesia’s two biggest social media sites!
1. Instagram in Indonesia
Based on the most current numbers from January 2023, Instagram is growing at a 1.1% rate, and there are now about 97.17 million Instagram users in Indonesia. Men make up about 48.55 per cent of the population, while women make up about 51.45 per cent. Instagram just made a place to help brands get more attention and get people more excited. By having people with a lot of influence talk about it. Because of this, Instagram added a feature that lets people click on a link to a brand’s product and buy it right from Instagram and e-commerce.
2. TikTok in Indonesia
In January 2023, TikTok grew at a rate of 1.36 per cent. Because of this, about 106.9 million people in Indonesia now use TikTok. About 0.34 per cent of users are men, while about 0.66 per cent of users are women. TikTok is now popular. Because of this, they have added a TikTok shop. With this tool, you can find the best deals. Because of this, social shopping on TikTok has become even more common. Also, it attracts more users because they use TikTok Live which allows them to do live shopping with the seller.
Every year, more and more people in Indonesia use social media. In Indonesia, people used to only use social media to talk to each other, but now they also use it for business. In this case, influencers use social media like TikTok and Instagram to promote brands and products that are relevant to their audience. Let’s say that a fashion influencer is promoting local fashion that is more modern.
If you want to start work with Indonesian influencers, but don’t know how to start yet, you may contact Kobe here to get started.